Updated: Apr 9, 2021
If you aren’t using social media as part of your business’s lead generation strategy, now is the time to start. With billions of users on different social media platforms across the globe, there is seemingly infinite potential for finding leads. And while a lot of focus is put on paid social, with the right tools and patience, getting organic leads from social media is possible.
We’ve broken it up into three sections for you if you want to jump ahead:
What is organic social media?
Organic social media is any social marketing without paid promotion behind it. There are advantages and disadvantages to organic social media.
Its most obvious advantage, of course, is that it’s free. For businesses without a large budget, this is a big draw to social media in the first place. Organic also allows you to build genuine connections with your followers on a personal level.
The disadvantage to organic social media is that it can take a lot of time and effort to reach your marketing goals. You also don’t have the control of the reach of your content that you would otherwise have with paid social media.
Many businesses use a hybrid approach with organic and paid marketing, so let’s dive into how you can build your own organic social media strategy.
Preparing to get organic leads from social media
Getting organic leads from social media requires some preparation on your end to make the process to purchase from you as easy as possible. This preparation is for good reason because when it comes to social media, every second counts.
Know your audience
In order to see the results you want from your social media, first put yourself in the shoes of your ideal clients and go to where they hang out and give them what they want to see.
Here is a quick rundown of our breakdown of the different popular social media platforms to give you an idea of where your ideal clients may be:
Instagram: Instagram is visual and is typically aesthetically-driven, followers in this app are looking for polished and curated content.
Facebook: From text-only posts to video, followers on Facebook are looking for a wide variety of content to a relatively diverse audience. And pretty much anything you’d post to Instagram would be appropriate to post on Facebook, plus things like articles and websites.
Twitter: Twitter is driven by words. You can post videos and images, but most of the posts on Twitter revolve around sharing thoughts, whether that is simply stated in a text-only tweet, or in sharing an article or video.
LinkedIn: LinkedIn is a networking tool. You can share links to your work and accomplishments that show your skill, industry news and information to position yourself as an expert in your field, professional opportunities in your company, and more.
Having an idea of the platform(s) your ideal clients are on helps you know where to focus your efforts and eventually expand into.
Optimize your profile
Optimizing your profile is a crucial first step in establishing credibility with your potential leads. Your profile should tell the world what you do, how you stand out against your peers, and how they can get in contact with you.
Make sure to keep these elements updated in your profiles: