When it comes to the holiday season, it’s easy to feel like you’re being pulled in a million different directions at one time. The last thing you want to do is feel glued to your phone or computer trying to make sense of your social media marketing. To help, we’ve put together these 5 quick tips for getting the most out of social media during the holiday season.
Plan content ahead of time
Without a doubt, the best way to avoid extra holiday headaches is to plan your content ahead of time so you don’t need to worry about what to post later. With Ripl, you have the ability to create, plan, and schedule your content all in one place!
Check out our guide to 3 ways to batch content for your small business for the fastest and easiest way to plan ahead of time.
Focus on one thing at a time
With many things demanding your attention at one time, losing focus and becoming scattered is easy to do. The problem with this is that it not only can feel frustrating, it also wastes your time—a resource already in short supply normally, let alone the holidays.
To combat this problem, work on one thing at a time trying techniques like time-blocking. This strategy works by setting aside blocks of time to work on one thing during that time to avoid constantly shifting your focus.
Make it easy to buy from you
You have a very small window of time to capture your follower’s attention and it is even harder to get them to take action as a result of your content. That is why it is important to make purchasing from you as easy as possible.
Here are some easy ways to ensuring it’s easy to buy from you:
Double check all links are working correctly
Keep your website up-to-date
Promote sales on your feed and on Stories
Bonus tip: Take advantage of Instagram’s Shop feature by creating your own digital storefront.
When in doubt, ask your customers
If you’re feeling uninspired or you just don’t know what to post, turn to your community. There are two easy ways to approach posting what your customers want to see.
The first may seem obvious but it is to simply ask them what they want to see! There are many ways to do this: creating a post asking a question, writing a strong CTA, or our favorite—strategically using your Instagram Stories! Create interesting polls and check out your results for next steps.
If you don’t have a very vocal audience or you’d just prefer a more systematic approach to content creation look no further than your analytics. Within your social account insights you have the ability to see what posts were the most engaging so you can create more of that type of content.
One of the fastest ways to create content is to repurpose existing content you’ve already made. If you need a place to start, use the tip above and head to your analytics dashboard to find your most popular posts.
Break up a blog post into smaller pieces for social or turn a static post into an Instagram Reel or TikTok video.