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5 ideas for your next real estate Instagram post according to the experts

As a realtor, you may find it easy to post about homes you’re selling or have sold, but what other types of posts are you using to engage your audience? Not only will creating different forms of content help stand out, but it also shows off your expertise which can lead to more clients. Here’s a roundup from some of the top real estate blogs to help inspire your next social post or ad.

Home renovation project checklist

Many homeowners want to make changes to their homes, giving them a more personal look and feel. For many of us, it can be overwhelming to start even simple home renovations. Check out this article from Redfin. This has some tips that would be great to share with your audience. Here are some templates to get you started.

Home maintenance list

A lot of first-time homeowners don’t know there are several tasks around the home that need to be maintained annually or even more regularly. Creating a post or Instagram Reel about home maintenance can be a conversation starter. They're sure to get some saves and shares, which are also important social metrics. Peep this article from Better Homes & Garden. These templates are perfect for this type of content.

Tips for first-time home buyers

When first-time buyers start looking for a home they may get blindsided by things like closing costs. Sharing social posts around what to expect is another great way to get more saves and shares, and probably a few thank you’s. This article from Nerdwallet is a great place to source some of your posting material.

How to stage your home

It’s always a good idea to make a home look its best before it goes on the market to ensure it gets top dollar. Homeowners have their own personal touches in the home that don’t quite translate for potential buyers. This article from Redfin might be the perfect nudge to help. This would also work well as a poll in stories.

Interior home trends

A great way to learn a bit about your customers is by using a poll, or "this or that" in Instagram Stories. Many people are VERY opinionated about home design and trends. Start a conversation with some inspo from this trends article from Decorilla. You’ll be sure to see a ton of engagement and learn more about your audience.


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