5 things to do for your small business now to save time and money

5 things to do right now to save time and money for your small business flat lay image with office supplies, coffee, clock, glasses, and pens

Amidst the coronavirus pandemic and a global economic downturn, some small business owners are facing dry spells or slow seasons. In the meantime, there are several things you can do right now to save both time and money for your small business.

Read on for five simple actions you can take for your small business right now.

1. Optimize your social media pages

It's important to take advantage of all the features each social media platform makes available to small businesses. Double check that you are harnessing the full power of your social media business pages with these guides:

Facebook social icon

Optimize your Facebook page

Instagram social icon

Optimize your Instagram business page

Twitter social icon

Optimize your Twitter page

2. Update your web presence

If you don't already have a website, now is the time! More and more customers are looking to online resources amidst the COVID-19 pandemic. Additionally, a website allows you to solidify your brand and serves as a resource that customers can come back to again and again, saving you time in the long run.

Some elements to include on your website:

  • Products/services displayed in a clear, straightforward manner

  • Links to your social media channels

  • An FAQ page to answer some of the most commonly asked questions (this will save you time responding to customers!)

  • Contact information so customers can contact you, make an appointment, or make a purchase.

3. Network with other professionals

While in-person networking is not really an option right now, you can participate in virtual networking and use it to your advantage. Networking can help you build out your contacts and learn more about your industry. You may even learn some invaluable tips and tricks or find opportunities to collaborate with other professionals.

Social media networking

Take a look at your social media followers and who you follow on social media. Is there an opportunity to connect with additional professionals or peers? Consider auditing your LinkedIn as well to identify opportunities to connect with others.

Webinar and online event networking

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