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January 2021 social media and small business news roundup

Updated: Jan 19, 2021

Latest in small business news and social media industry news for January 2021

Get the latest news in social media and small business in January 2021 here!

This post is updated weekly during the month of January 2021.

New report shows Facebook and Snapchat most affected by Apple's privacy changes

A report from MKM Partners suggests Facebook and Snapchat company, Snap, would be the most affected by Apple's new IDFA changes. Learn more about IDFA here.

Story section being removed from Facebook pages on February 28th, 2021

If you have important info about your business in the "story" section of your Facebook page, be sure to move it over to your "about" section before the end of February. Facebook is removing the "story" element to pages and is encouraging users to move their current story information to the "additional information" part of their about section.

Twitter has suspended more than 70,000 accounts following capitol insurrection

This means your follower count may have dropped. Read more about the suspensions following capitol riots in an update from Twitter.

Twitter publishes guide around brand voice

Learn what a brand voice is and how to find your brand voice in Twitter's new post.

Instagram is testing a new design for stories on desktop

Did you know you can view IG stories on your desktop? Instagram is now testing a new streamlined design for their stories feature on desktop devices.

Instagram published do's and don'ts for Reels feature

Look to Creators on Instagram for a new post featuring IG's guidelines for "reely good reels".

Apple may launch new AR glasses in 2021

Guide to rebuilding small business for Latino entrepreneurs

The Coronavirus pandemic has disproportionately impacted the Latino community, and Latino-owned small businesses are in need of support. CNBC put together a guide for rebuilding small businesses for Latino entrepreneurs, including tools, tips, and links for small business owners.

Snapchat is working on a new "events" feature

The new events feature, patent pending approval, will enable live virtual gatherings and improved promotion for those events. What might this mean for businesses? Patent Drop says, "Snap could create interesting partnerships with local merchants who want to offer deals for groups to come to their location. For example, imagine a Snap partnership with Starbucks where if users select the ‘who wants to meet me for a coffee?’ filter, users are recommended the nearest Starbucks as a location."

Best times to post on social media

According to Oberlo, these are the best times to post on each of your social media platforms in 2021. According to Blog2Social, these are the best times to post.


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