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5 Tips for small businesses getting started on TikTok

Updated: Jul 6, 2022

TikTok has taken social media marketing by storm, and as one of the world’s fastest-growing social media platforms, it’s easy to see why more and more small businesses are joining the platform.

Read these five tips for getting your small business started on TikTok.

TikTok tip #1: Create a business profile

When signing up for a TikTok account, there is the option to have a personal or business account. Business accounts are ideal for brands and business owners.

Business accounts offer features to help with your marketing efforts. Some benefits include a profile website field once your account reaches 1,000 followers, advanced messaging capabilities, and business accounts also have access to the Promote feature.

TikTok tip #2: Use strategic hashtags

Compared to Facebook and Instagram, TikTok has fewer character spaces for captions. TikTok allows up to 300 characters in your caption, with hashtags counting towards that count. So keep your captions short to leave room for your hashtags.

We recommend 3-5 hashtags per post and keeping them strategic and niche specific. For example, if you sell candles you might want to try hashtags such as #candletok, #candlemelting, and #candlesoftiktok. This technique helps your content get shown to people searching for this type of content and helps your content end up on the For You Page.

TikTok tip #3: Experiment with different content types

TikTok is unique in the social media world because there is more room to be creative and experimental with your content. Greenscreen, duets, trending sounds, behind-the-scenes, and informational videos are just a few examples of the types of content that can be shared on your account.

The TikTok algorithm rewards creativity. Don’t be afraid to branch out and have some fun with the features in the app!

TikTok tip #4: Include closed captions

In order to make your content more accessible to a broader audience, include closed captions.

The captions are auto-populated by TikTok and are usually accurate, but there can be spelling errors for things like company names or niche terms. Luckily, this is an easy edit within the feature.

TikTok tip #5: Post consistently

Consistency is key for all social media platforms, but it is arguably even more important on TikTok. TikTok’s algorithm favors new and original content.

When getting started, it’s a good idea to aim for posting at least 3-4 times a week to get more followers and engagement. The more often you post, the quicker you’ll learn and the more insights you can gather.


Ready to start? Get creating with these TikTok templates!

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