How to make a poll on Instagram stories to engage your followers

Updated: Dec 2, 2020

The polls feature on Instagram stories allows you to engage with your followers by asking questions and receiving answers from them. Polls are a great way to learn something from your audience or highlight a product or feature without seeming too promotional. Keep reading to learn how to make a poll for your next Instagram story!


How to create an Instagram story poll


Creating a poll on Instagram is pretty easy!

  1. Create a new Instagram Story by tapping the "+" icon and sliding over to "story".

  2. Tap the sticker icon at the top of the screen (it's square with a smiley).

  3. Tap to select the “poll” sticker icon.

  4. Fill in the question for your poll and edit your answer options.

  5. Tap “Your Story” or “Send To >” to share your poll on your stories.


See the poll sticker?

How to view results of your Instagram poll


To view the results of your Instagram poll, simply view your own story and tap the "Seen by" button in the lower left corner. This will show you how many viewers you've had on your story as well as who voted on your poll and how many votes each answer option received.


Your followers might want to know which choice got the most votes in your recent poll. There's also a "Share Results" button so you can easily share the results of your poll onto your Instagram stories!


Instagram poll ideas


So you know how to create a poll on Instagram, but what questions should you ask your followers? Here are a few common types of Instagram polls:


This or that Instagram poll

Write in two options and ask your followers which they prefer! You can get pretty creative with this poll type, and it's useful across many different business types. Here are a few examples:

  • Which interior design style do you prefer? Modern or bohemian?

  • Choose your ice cream flavor! Chocolate or vanilla?

  • Favorite childhood cereal? Captain Crunch or Froot Loops?

  • Go-to weekend activity? Go for a hike or relax in bed?


Spice it up with stickers, like these cute colorful arrows

Yes or No Instagram poll

Ask your followers a yes or no question about a specific topic and watch the answers roll in! This type of poll is perfect for when you want to gauge your followers' interest in a specific product or topic or if you want to ask them what types of content they want to see more of.

  • Would you try on this outfit? Yes/No

  • Have you been to Paris? Yes/No

  • Ever pulled a muscle doing a leg exercise? Yes/No

  • Love this kitchen renovation? Yes/No

  • Would you wear this makeup look? Yes/No

  • Do you want to see more behind the scenes content? Yes/No


Make sure you don't block your pic too much!

Try out sliding scale polls to engage your followers

You don't have to use two-option polls every time. You also have the capability to create a sliding scale poll on your Instagram stories to gauge interest in a particular item or topic! When creating a story, instead of clicking the "poll" sticker icon, tap the sliding scale icon. Then ask your question and choose your emoji for the scale! Easy!


Choose your emoji and ask a question!

Up next: learn how to use Instagram Reels for your business!


Plus: learn how to use Instagram stories for your business.