How to optimize your branding in Ripl


How to optimize your branding in Ripl

You already know that Ripl makes it easy to create eye-catching social media posts, but did you know there are settings you can set in the backend of your account to make it even faster?


For tips on how to optimize your branding in Rip, keep on reading. We’ll show you how to set up your basic branding and explain other features in your Ripl account.


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How to optimize your brand in Ripl

Your branding information can be found in the My brand tab of your Ripl account.


My brand in Ripl

On desktop, the tab is split into two different sections, creative and settings. Read on for tips on optimizing both.


Creative


The creative section allows you to pre-set the visual aspects of your branding such as logo, brand colors and brand fonts.


Saving these ahead of time makes future content creation easier because the elements you regularly use will be quickly accessible.


Logo


Upload your logo to incorporate them into your posts.


Ripl logo

You have the option to toggle the logo on and off. If you decide to keep it on but don’t want it on a particular post, you can remove the logo on a post-by-post basis by double tapping on your logo and selecting "remove for this post".


Brand Colors


An easy way to have a consistent look in your marketing is to stick with your brand’s color scheme for your social media content. This is why we recommend saving your brand colors ahead of time.


Ripl makes it easy to use hex colors. When setting up your brand colors, you can enter the hex color of your choice and save it. You have the option to save two colors at a time.


If you’re new or unsure of your brand colors, check out our guide on finding the perfect colors for your business.


Brand Fonts


With social media, font becomes the voice of your messaging, so choosing the right font is very important. That is why Ripl gives you the ability to save a primary and secondary font in your account.

Brand fonts in Ripl

Ripl has hundreds of fonts to choose from. Here is more guidance on choosing the right fonts for your brand.


Settings


The settings section houses more of the technical parts of your account and can be updated at any time.


Brand information


The business type drop down is the category that your business falls into. Your brand information helps to make sure that the content shown to you is relevant and helpful for your business.


Brand information in Ripl

Ripl has choices of:

  • Arts & Recreation (art, travel, nightlife, entertainment)

  • Beauty & Personal Care (cosmetics, hair, skin, nail care, spa)

  • Community & Cause (religious group, club, personal club)

  • Education (teaching, tutoring, research, training)

  • Food & Beverage (restaurant, bakery, bar, coffee, catering)

  • Government & Nonprofit (nonprofit, political, religious)

  • Health & Fitness (gyms, sports, medicine, wellness, therapy)

  • News & Media (radio, podcast, journalism, TV)

  • Personal (influencer, blogger, public speaker, author)

  • Professional Services (products, services, consulting, advertising)

  • Real Estate (residential, commercial, developer, mortgage)

  • Retail & E-commerce (shop local, e-commerce, fashion)


Social accounts


Select the social media accounts you would like to connect to Ripl⁠ so you can post directly to the app. This allows you to post to all accounts at the same time or schedule posts to go live in the future.


Connect your social media accounts to Ripl

Read more on how to connect your social media accounts to Ripl.


Extras


Under the Extras header, there are settings you have the option to toggle between.


Turn on hashtag suggestions

Enabling hashtag suggestions allows you to save time searching for hashtags by turning on this handy feature that provides recommendations.


Turn on link shortening and tracking

Enabling link shortening will automatically shorten any URL in a post caption. This will save you character space which is especially important on social platforms like Twitter, where every character counts.


Turn on all posts view

When you turn on Show External Posts, every post—even those not created in Ripl—will be in one place and easy to see at a glance.


Turn on Ripl.com link

If you turn on the Ripl.com link, the hashtag #MadeWithRipl and a link to the site will be included in your post captions.


Once you complete these steps, your Ripl account will be optimized with your branding. If you haven’t taken advantage of Ripl yet, start a free 7-day trial today!


CHANNEL TYPES

BUSINESS TYPES

Your customers are out there

Get inspired with thumb-stopping templates
and marketing tips designed to
help every small business. 

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Real Estate Agents

Highlight your properties on social media
and go from listed to SOLD.

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Restaurants, Cafés & Bakeries

Share new menus or hours, then
give your customers a peek into
the making of your secret sauce.

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Retail Shops & Online Stores

Grow your sales with posts that highlight
offers, show off new products, and help
drive customers to your business.

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Facebook & Instagram ads

Create branded video ads
that reach your customers and
get you noticed.

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YouTube intros

Get noticed, attract more viewers, 
and grow subscribers with
professional-looking video intros.

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