How to optimize your branding in Ripl

How to optimize your branding in Ripl

You already know that Ripl makes it easy to create eye-catching social media posts, but did you know there are settings you can set in the backend of your account to make it even faster?

For tips on how to optimize your branding in Rip, keep on reading. We’ll show you how to set up your basic branding and explain other features in your Ripl account.

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How to optimize your brand in Ripl

Your branding information can be found in the My brand tab of your Ripl account.

My brand in Ripl

On desktop, the tab is split into two different sections, creative and settings. Read on for tips on optimizing both.


The creative section allows you to pre-set the visual aspects of your branding such as logo, brand colors and brand fonts.

Saving these ahead of time makes future content creation easier because the elements you regularly use will be quickly accessible.


Upload your logo to incorporate them into your posts.

Ripl logo

You have the option to toggle the logo on and off. If you decide to keep it on but don’t want it on a particular post, you can remove the logo on a post-by-post basis by double tapping on your logo and selecting "remove for this post".

Brand Colors

An easy way to have a consistent look in your marketing is to stick with your brand’s color scheme for your social media content. This is why we recommend saving your brand colors ahead of time.

Ripl makes it easy to use hex colors. When setting up your brand colors, you can enter the hex color of your choice and save it. You have the option to save two colors at a time.

If you’re new or unsure of your brand colors, check out our guide on finding the perfect colors for your business.

Brand Fonts

With social media, font becomes the voice of your messaging, so choosing the right font is very important. That is why Ripl gives you the ability to save a primary and secondary font in your account.

Brand fonts in Ripl

Ripl has hundreds of fonts to choose from. Here is more guidance on choosing the right fonts for your brand.


The settings section houses more of the technical parts of your account and can be updated at any time.

Brand information

The business type drop down is the category that your business falls into. Your brand information helps to make sure that the content shown to you is relevant and helpful for your business.

Brand information in Ripl

Ripl has choices of:

  • Arts & Recreation (art, travel, nightlife, entertainment)

  • Beauty & Personal Care (cosmetics, hair, skin, nail care, spa)

  • Community & Cause (religious group, club, personal club)

  • Education (teaching, tutoring, research, training)

  • Food & Beverage (restaurant, bakery, bar, coffee, catering)

  • Government & Nonprofit (nonprofit, political, religious)

  • Health & Fitness (gyms, sports, medicine, wellness, therapy)

  • News & Media (radio, podcast, journalism, TV)

  • Personal (influencer, blogger, public speaker, author)

  • Professional Services (products, services, consulting, advertising)

  • Real Estate (residential, commercial, developer, mortgage)

  • Retail & E-commerce (shop local, e-commerce, fashion)

Social accounts

Select the social media accounts you would like to connect to Ripl⁠ so you can post directly to the app. This allows you to post to all accounts at the same time or schedule posts to go live in the future.

Connect your social media accounts to Ripl

Read more on how to connect your social media accounts to Ripl.


Under the Extras header, there are settings you have the option to toggle between.

Turn on hashtag suggestions

Enabling hashtag suggestions allows you to save time searching for hashtags by turning on this handy feature that provides recommendations.

Turn on link shortening and tracking

Enabling link shortening will automatically shorten any URL in a post caption. This will save you character space which is especially important on social platforms like Twitter, where every character counts.

Turn on all posts view

When you turn on Show External Posts, every post—even those not created in Ripl—will be in one place and easy to see at a glance.

Turn on link

If you turn on the link, the hashtag #MadeWithRipl and a link to the site will be included in your post captions.

Once you complete these steps, your Ripl account will be optimized with your branding. If you haven’t taken advantage of Ripl yet, start a free 7-day trial today!



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