How to set up and optimize your Facebook business page

Updated: Oct 9, 2020

Setting up a Facebook business page is an important step for any small business. Facebook is an effective and inexpensive way to connect with customers and to build your brand. Keep reading to learn how to set up a business page and how to optimize that page for success.

Step one: Create a Facebook page for your business

If you do not have an existing Facebook page, they are incredibly easy to create.

Visit Create a Page on Facebook and follow the steps to create a page for your business.

While creating your business page, follow along with the Facebook prompts and fill out all of the sections with information about your business. Make sure to include a bio of what you do, your business hours, locations and a link to your website. Keep in mind, you can always go back later and update or change anything you feel is necessary.

It's important to note that Facebook requires every business page to be linked to a personal Facebook profile, so sometimes it's difficult to keep your personal profile and business page straight. Rest assured, all your posts, likes, comments, and messages are separate and the public won't be able to see what personal profile is linked to your business page. For more information on the difference between profiles and pages, watch Facebook's video Profiles and Pages: What's the difference?

Step two: Optimize your Facebook business page

Once you've created your page, there are several sections to update in order to make the most impact for your business. Here are the most important ones:

Customize your about section

The "About" section of your page is the place people will go first to learn more about your business. Make sure you've added all relevant contact info, your address if you have a physical location, and a brand "Story". Your story will appear on the right hand side of your about page.

The Ripl Facebook page about section where you can edit general information and contact information for your business

Add a username and custom URL

When you start out, the URL to direct to your page may look something like this:

Changing it to a custom name can make your URL much more memorable, like this:

To change your page URL, you'll need to create a username for your business page.

  1. Go to your Page.

  2. Click "Create Page @Username" on the left side of your Page OR if you already have a username and want to change it, go to your "About" tab on your profile.

  3. Enter a username. Choose the title of your business for an easy to remember username, such as "@AllisonsCupcakes" or "@SunnyStateRealty".

  4. If the username is available, click "Create Username".

When choosing a username, keep in mind:

  • If the username you want is already taken or not approved, you'll need to choose a different one.

  • You need to be a page admin to create a username.

  • You can capitalize words to enhance readability, but it won't be case sensitive if people type your username in lower case letters.

  • You can’t use any spaces or underscores but you can have periods separating words.

  • Usernames must be at least 5 characters long and at max 50 characters.

  • New business pages may not immediately be able to create a username, and that your page's username may be removed because of inactivity.

Update your profile picture and cover photo

It's important to have eye-catching images for your Facebook Page to get the most visibility on Facebook. Add a cover photo and profile picture that will catch and hold a new viewer’s attention and reinforce your brand with existing followers.

Your profile picture is a perfect place to make use of your logo. As for your cover photo, use a creative and engaging photo that aligns with your company’s style.