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Post ideas for when you're in a content rut

Post ideas for when you're in a content rut

With the constant pressure to post fresh content to stay top of mind for your followers, coming up with post ideas can be overwhelming. Luckily, there is no shortage of content you can share with your followers.

Here are some post ideas for when you’re in a content rut and some Ripl templates you can use in your own social media marketing.


Posts are persistent on your profile page and people may go there to get a sense of your product, your values, and overall aesthetic. With that said, deciding what to post requires some forethought and strategy behind it.

This is especially true when considering what to post on a platform like Instagram because you want to pay attention to how the posts appear in the grid under your bio. The top nine posts are visible on your profile without scrolling, so it’s good practice to make sure your top nine are a good representation of what your business is all about so new followers can see it at a glance.

Customer testimonial post ideas

When was the last time you shared a customer testimonial to your feed? For some business owners, these types of posts may feel self-serving or bragging but trust us, they serve a purpose for your followers! Customers like seeing them and use them as a tool for deciding if they want to purchase with you or not. 57% of consumers say that good reviews help them trust a brand more.

When sharing customer testimonial posts, choose ones that are related to any common customer pain points you’ve helped solve to reassure potential clients that they're making the right decision by choosing your business.

Wonderbly shares an eye-catching customer testimonial to their feed that shows why their customers enjoy their product.

The Pioneer Collective uses a testimonial to showcase the versatility of their space.

Click to customize a customer testimonial template for your business:

This or that post ideas

If you want to get some engagement in the comments section of your posts, a “this or that” post can encourage your followers to comment. By turning your post into a game of sorts, this or that encourages fun back and forth interaction between you and your followers.

This or that posts also work because people love sharing their opinions. This format makes it easy to give feedback and feel like their voices are heard.

Try comparing two popular examples relevant to your industry. Fun posts like these can turn into a recurring series on your profile that your followers look forward to.

Here is an example of how Best Realty Team uses a this or that post to engage real estate clients.

People have strong opinions about food so let them share! ifiGOURMET shares a fun example that restaurants and bakeries could try with their followers.

Create your own this or that post today:

Quote post ideas

Quote posts are a reliable way to inspire your audience as they scroll through their social feeds. When trying to decide which quote to share, look to leaders in your industry and public figures you and your audience admires.

Tip: Encourage your followers to share your post to their stories to increase your post reach.

Faye Rowland Realtor shares an inspiring house-related quote to inspire her followers.

The Mom Project shares an empowering quote from Reese Witherspoon on motherhood.

Click to customize our quote templates to fit your brand:

Tips and how-to post ideas

Helpful information for your followers is always welcomed! Showcase your knowledge and expertise by sharing helpful tips and how-to’s. If you’re unsure what type of tip to share, start with answering some of the most common questions you get from customers in your inbox and while helping them.

Tip: Try sharing a tip that allows your followers to get a quick win. This helps solidify your expertise.