Spring cleaning isn’t limited to cleaning out junk drawers and organizing that closet you’ve been avoiding. Digital clutter can be just as distracting as physical clutter and distraction is the last thing you want when your customers land on your social media profile.
Read on for day-by-day tips on what you can do to spring clean your social media in 5 days.
Day 1: Refresh your profile
Could your profile use some freshening up? If you can’t remember the last time you’ve touched it, the answer is probably yes. This is a great time to tweak old copy and bring new life to it.
Update your bio
Your bio is your opportunity to tell the social media world who you are and why you stand out against your competitors.
Key elements to keep updated in your bio section:
Website link
Business hours
Contact information
Keep in mind, when refreshing your profile, keep the content and photos consistent across all social platforms your business is on. This attention to detail helps to build your branding which is fundamental in building trust and establishing awareness and credibility for your business.
Make sure your profile photos are up-to-date
Since social media is a visual platform, high-quality photos are a must.
Make sure your profile photo and banners are high-quality and on brand. When updating your photos, it’s important to keep the optimal image sizes in mind too.
Day 2: Start creating with Ripl
Having a fresh starting point is a great springboard to start creating fresh and inspiring content. While a great profile tells people who you are and can make them want to follow you, great social posts are what seal the deal and keep them around.
When it comes to content creation, Ripl makes it easy. Create branded, animated videos and posts in just a few clicks. Start your free 7 day trial and start creating today!
Set up your Ripl account
Once you sign up for a Ripl account, setting up your brand in the app will save you a lot of time once you start creating posts. Head to the “My brand” tab to start setting up.
Inside the app, you can set your:
Brand name
Business type
Logo
Brand colors
Brand fonts
You can also connect your social accounts so that you have the option to post directly to your social media and schedule posts to be published at a later date.
Create a post in Ripl
After your branding is set up, it’s time to create. In your “Home” tab, explore ready-made templates picked for you. You can also use the search bar to search for specific types of posts.
Once you find a post you like, click on it to start customizing! Don’t be afraid to experiment and see what templates you like. Within the post, you can edit features such as photos, fonts, colors, and even the size to optimize for different social media platforms.
Day 3: Set your marketing goals
Never underestimate the power of setting goals, even when it comes to your social media! With the blank slate, a good spring cleaning provides, quality goals to create the framework for your content.
Proper goals will help the content creation process become easier and even helps your followers know what to expect from you, making them more likely to follow you and stick around.
Some common examples of social media goals include:
Generate more leads
Improve engagement of current followers
Build your brand on social media
Here is an in-depth look at strategies to achieve them to help you get started!
Day 4: Plan your content
With your goals set, the next step is to plan the content that will help you reach your goals. We recommend planning at least a week in advance to make the most of your time and not be stuck at the last minute trying to figure out what to post.
Brainstorm
Once your marketing goals are set, start brainstorming the content you want to share with your followers. Exercises like mind-mapping, brain dumps, and making lists are a great way to get ideas out in order to start organizing them.
Browse Ripl collections for inspiration
Need more inspiration in your brainstorming? Ripl has collections for just about anything you can think of.
Get started with some of our most popular collections by business types:
Create a content calendar
Content calendars are a great way to organize your thoughts and ideas and turn them into planned posts. Ripl provides monthly content calendars to help!
Making sure you take the time to plan ahead and create a social media content calendar for your business could make or break the performance of your business on social media.
Not a planner? Not a problem! The content calendar is now available in our app!
Day 5: Schedule posts
Maximize your content planning by scheduling social media posts in advance to be published later.
Scheduling posts has many advantages. First, by scheduling your social media content in advance, you free up your time to work on other important parts of your business. You won't need to worry about what to post or getting online to post it because it will go out on time you've already scheduled it for! This is a game-changer for holidays and other busy times of the year.
Second, this planning makes posting to social media consistently easier. Consistency is important for staying top of mind to your followers.
Once you complete these steps not only will your social media be cleaned up but you will also have fresh content ideas ready to share with your followers!
