Updated: Jan 7, 2021
As a busy small business owner, it's common to get in the habit of posting on social media with no clear direction or goals in mind. If this is the case, consider making one of your main business goals to define measurable social media goals for your business. We outline how to set smart social media goals in this article, but we've included three common ones here to explore.
Below, we've outlined three common social media goals for small businesses and how to achieve those goals on social media. Use these examples to build out your social media strategy.
Goal #1: generate more leads on social media
One of your main objectives of using social media may be to generate more leads and sales. If this is the case, incorporate some of these strategies into your social media plan:
Make sure your contact information is front and center
Potential clients want to know how they can contact you. Be sure to include your contact information on every social media page you run for your business so you don't miss out on any new leads!
Seek out potential clients yourself
Take some time to do some outreach. Explore real estate area groups (or other relevant groups) on Facebook, search for relevant hashtags on Instagram and use posts in those hashtags to reach out to folks, and find potential clients through community pages. Come up with a quick pitch to streamline your messaging.
Decide on your content strategy, then implement it
Build out a content calendar with a mix of content to support your goal. Include virtual tours of new properties, go live on social, or start a referral program for your clients.
Gather contact information from interested users
There are many ways to gather information from interested parties to turn them into clients. Include gated content on your website that allows you to collect contact information, encourage followers to sign up for your newsletter and collect their emails, or ask folks to RSVP to a webinar or Live event. You can use their contact information to reach out to them with promotional content at a later date.
Always respond quickly
Don't miss out on a potential new client—always respond to comments and direct messages in a timely manner!
Include action buttons with lead-focused CTAs
Including "book now" or "send a message" action buttons on your profiles make it easy for interested parties to get in touch with you. You can learn more about these action buttons here.
Advertise on social media
Goal #2: improve engagement of current follower base
One of the most common goals of social media marketing is to increase engagement. Keep reading for strategies to achieve this goal.
Before you post something, you should ask yourself "what is the primary goal of posting it?" If your post doesn't have a clear call to action (CTA) or message, reconsider posting it.