Your ultimate guide to social media image sizes in 2020

Updated: Sep 9

If you've ever uploaded an image to a social profile and it just looks...wrong... we're here to help! Below is an updated guide to the ideal and recommended image size for every image on six major social media platforms. Bookmark this page, pin the infographic at the end to Pinterest, and make sure you're posting the right image size and ratio to each social network!


Before we get started...


What are pixels?

Pixels, shortened to "px" below, are picture elements. Pixels are combined to form an image, video, or display. The number of pixels in an image or display determines how the image looks, and more pixels in an image means it will be a higher resolution.


What's an aspect ratio?

The aspect ratio of an image is the ratio of its width to its height. For example, a square has a 1:1 aspect ratio.



Facebook image sizes


Cover photo: 820px wide by 312px tall


Profile image: 180px wide by 180px tall


Shared image: 1200px wide by 630px tall


Event image: 1920px wide by 1080px tall




Pinterest image sizes


Profile image: 165px wide by 165px tall


Cover image: must be at least 800 pixels wide x 450 pixels tall. Using a horizontal image with a 16:9 aspect ratio is recommended.


Pin sizes: Pinterest recommends a 2:3 ratio. Uploading an image that is 1,000px wide by 1,500px tall is a good size with a 2:3 ratio, but pins can be taller. Pins on the main page or on a board are sized to 236px wide.



Instagram image sizes


Profile image: 110px wide by 110px tall


Post photo size: 1080px wide by 1080px tall


Story size: 9:16 ratio, 1080px wide by 1920px tall



Twitter image sizes


Header photo: 1500px wide by 500px tall


Profile image: 400px wide by 400px tall


In-feed photo: 2:1 ratio, 440px wide by 220px tall



YouTube image sizes


Video uploads: 16:9 aspect ratio, 1280px wide by 720px tall (minimum to qualify for HD)


Channel cover photo: 2560px wide by 1440px tall


Channel profile image: 800px wide by 800px tall



LinkedIn


Profile or business logo image: 300px wide by 300px tall


Personal page cover image: 1584px wide by 396px tall


Company cover image: 1192px wide by 220px tall


Shared image: 1200px wide by 627px tall



In the Ripl app, you can change the aspect ratio of any post in the Customize step. The ratios offered are 1:1, 9:16, and 16:9. We recommend different aspect ratios for different social platforms.

  • We recommend a square 1:1 post for sharing across Instagram and Facebook.

  • We recommend a vertical 9:16 post for sharing stories on Instagram and Facebook.

  • We recommend a horizontal 16:9 post for Facebook cover photos and videos, YouTube, and LinkedIn.



Pin this infographic to save this info for later!