Your ultimate guide to social media image sizes in 2020

Updated: Sep 9, 2020

If you've ever uploaded an image to a social profile and it just looks...wrong... we're here to help! Below is an updated guide to the ideal and recommended image size for every image on six major social media platforms. Bookmark this page, pin the infographic at the end to Pinterest, and make sure you're posting the right image size and ratio to each social network!

Before we get started...

What are pixels?

Pixels, shortened to "px" below, are picture elements. Pixels are combined to form an image, video, or display. The number of pixels in an image or display determines how the image looks, and more pixels in an image means it will be a higher resolution.

What's an aspect ratio?

The aspect ratio of an image is the ratio of its width to its height. For example, a square has a 1:1 aspect ratio.

Facebook image sizes

Cover photo: 820px wide by 312px tall

Profile image: 180px wide by 180px tall

Shared image: 1200px wide by 630px tall

Event image: 1920px wide by 1080px tall

Pinterest image sizes

Profile image: 165px wide by 165px tall

Cover image: must be at least 800 pixels wide x 450 pixels tall. Using a horizontal image with a 16:9 aspect ratio is recommended.

Pin sizes: Pinterest recommends a 2:3 ratio. Uploading an image that is 1,000px wide by 1,500px tall is a good size with a 2:3 ratio, but pins can be taller. Pins on the main page or on a board are sized to 236px wide.

Instagram image sizes

Profile image: 110px wide by 110px tall

Post photo size: 1080px wide by 1080px tall

Story size: 9:16 ratio, 1080px wide by 1920px tall

Twitter image sizes

Header photo: 1500px wide by 500px tall

Profile image: 400px wide by 400px tall

In-feed photo: 2:1 ratio, 440px wide by 220px tall

YouTube image sizes

Video uploads: 16:9 aspect ratio, 1280px wide by 720px tall (minimum to qualify for HD)

Channel cover photo: 2560px wide by 1440px tall

Channel profile image: 800px wide by 800px tall


Profile or business logo image: 300px wide by 300px tall

Personal page cover image: 1584px wide by 396px tall

Company cover image: 1192px wide by 220px tall

Shared image: 1200px wide by 627px tall

In the Ripl app, you can change the aspect ratio of any post in the Customize step. The ratios offered are 1:1, 9:16, and 16:9. We recommend different aspect ratios for different social platforms.

  • We recommend a square 1:1 post for sharing across Instagram and Facebook.

  • We recommend a vertical 9:16 post for sharing stories on Instagram and Facebook.

  • We recommend a horizontal 16:9 post for Facebook cover photos and videos, YouTube, and LinkedIn.

Pin this infographic to save this info for later!