Your ultimate guide to social media image sizes in 2020

Updated: Sep 9, 2020

If you've ever uploaded an image to a social profile and it just looks...wrong... we're here to help! Below is an updated guide to the ideal and recommended image size for every image on six major social media platforms. Bookmark this page, pin the infographic at the end to Pinterest, and make sure you're posting the right image size and ratio to each social network!


Before we get started...


What are pixels?

Pixels, shortened to "px" below, are picture elements. Pixels are combined to form an image, video, or display. The number of pixels in an image or display determines how the image looks, and more pixels in an image means it will be a higher resolution.


What's an aspect ratio?

The aspect ratio of an image is the ratio of its width to its height. For example, a square has a 1:1 aspect ratio.



Facebook image sizes


Cover photo: 820px wide by 312px tall

Facebook cover photos should be 820px wide by 312px tall

Profile image: 180px wide by 180px tall

Facebook profile images should be 180px wide by 180px tall

Shared image: 1200px wide by 630px tall

Shared images in your Facebook timeline should be 1200px wide by 630px tall

Event image: 1920px wide by 1080px tall

If you're hosting an event and create a Facebook event page, the banner size should be 1920px wide by 1080px tall



Pinterest image sizes


Profile image: 165px wide by 165px tall

Pinterest profile images should be 165px wide by 165px tall

Cover image: must be at least 800 pixels wide x 450 pixels tall. Using a horizontal image with a 16:9 aspect ratio is recommended.

Pinterest cover image size must be at least 800 pixels wide x 450 pixels tall. Using a horizontal image with a 16:9 aspect ratio is recommended.

Pin sizes: Pinterest recommends a 2:3 ratio. Uploading an image that is 1,000px wide by 1,500px tall is a good size with a 2:3 ratio, but pins can be taller. Pins on the main page or on a board are sized to 236px wide.

Pinterest recommends a 2:3 ratio for pin sizing. 1,000px wide by 1,500px tall is a good size with a 2:3 ratio, but pins can be taller.


Instagram image sizes


Profile image: 110px wide by 110px tall

Profile image on Instagram is 110px wide by 110px tall

Post photo size: 1080px wide by 1080px tall

Photo size on Instagram is 1080px wide by 1080px tall

Story size: 9:16 ratio, 1080px wide by 1920px tall

Instagram stories have a 9:16 ratio, and should be 1080px wide by 1920px tall


Twitter image sizes


Header photo: 1500px wide by 500px tall

Size your Twitter header photo to 1500px wide by 500px tall

Profile image: 400px wide by 400px tall

Twitter profile images should be 400px wide by 400px tall

In-feed photo: 2:1 ratio, 440px wide by 220px tall

In-feed photos on Twitter should have a ratio of 2:1, and a size of 440px wide by 220px tall


YouTube image sizes


Video uploads: 16:9 aspect ratio, 1280px wide by 720px tall (minimum to qualify for HD)

YouTube video uploads should have a 16:9 aspect ratio, and the size should be 1280px wide by 720px tall to qualify for HD

Channel cover photo: 2560px wide by 1440px tall

YouTube cover photos sizing is 2560px wide by 1440px tall

Channel profile image: 800px wide by 800px tall

The ideal size for a YouTube channel profile image is 800px wide by 800px tall


LinkedIn


Profile or business logo image: 300px wide by 300px tall

The ideal size for a LinkedIn profile or business page image is 300px wide by 300px tall

Personal page cover image: 1584px wide by 396px tall

The ideal size for a personal page banner on LinkedIn is 1584px wide by 396px tall

Company cover image: 1192px wide by 220px tall

The ideal size for a business page banner on LinkedIn is 1192px wide by 220px tall

Shared image: 1200px wide by 627px tall

Shared images in the feed on LinkedIn should be around 1200px wide by 627px tall


In the Ripl app, you can change the aspect ratio of any post in the Customize step. The ratios offered are 1:1, 9:16, and 16:9. We recommend different aspect ratios for different social platforms.

  • We recommend a square 1:1 post for sharing across Instagram and Facebook.

  • We recommend a vertical 9:16 post for sharing stories on Instagram and Facebook.

  • We recommend a horizontal 16:9 post for Facebook cover photos and videos, YouTube, and LinkedIn.



Pin this infographic to save this info for later!

Ideal image sizes for social media: Facebook, Pinterest, Instagram, Twitter, YouTube, LinkedIn