top of page

The anatomy of a Facebook post

Updated: Oct 9, 2020

The anatomy of a Facebook post with link, location tag, caption, image, engagement, and user tags

Below, you'll learn the anatomy of an organic Facebook post and why each component is important to your social media efforts.

This post highlights organic (non-paid) Facebook posts. If you'd like to learn more about Facebook advertising, visit our post on how to set up your own Facebook ads campaign.

Side note: if you're wondering whether Facebook is the right social platform for you, check out our post about the four main social channels for an introduction to social media to help you decide what channels are best for you and your business.

The visual component

Facebook is set up for an array of visual types: photos, videos, gifs,

Be sure you're adding a visual component to every post - it greatly increases the likelihood that your followers will interact!

The caption

The Facebook character limit on posts is 63,206, but whoa, that’s a lot! You probably shouldn't write that much on your post, but you can include quite a bit of copy as well as links, tags, and hashtags.

Inside the caption: the link

Links are clickable on Facebook! Whether you're providing a resource for more information, linking to a news article or your most recent blog post, or sending customers to your website, it's a good idea to include a link in your post.

Inside the caption: the @ tag

You can tag other users or business profiles in your Facebook caption by using the @ symbol before their names. This will create a clickable tag to that users' profile. This is useful if you're partnering with another individual or brand, or if you'd like to give someone credit or props.

The location tag

You can add a location tag to your post or images to let your followers know where you are or where you are going. This feature is especially important for businesses with brick and mortar locations, since followers can simply click on the location tag to pull up a map of where your business is located. To add your location to a post, simply click the location button!


Hashtags are not as important on Facebook as they are on Instagram. However, they are still popular! Feel free to include a few hashtags on Facebook related to your post. Your post will be discoverable in that clickable hashtag and could increase the chances more people will discover your page.


Now that you're well versed in the anatomy of a Facebook post, it's time to make sure your profile is optimized so that you're ready to put your best social foot forward.

And check out our other post, The anatomy of an Instagram post, for the lowdown on all the elements of a successful Instagram post!


bottom of page