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Put a bow on it: Your Complete Social Media Guide for Holiday 2022

Updated: Nov 29, 2022

The holidays came early this year! We’ve wrapped up all the important dates and clever social media ideas into one package so that you’ll have everything you need to end the year on a high note.

Put a bow on 2022, and have your best holiday season, yet!

Click on any of the dates or months below to jump to the content.

Diwali Oct. 24

Halloween Oct. 31

Veterans Day Nov. 11

Thanksgiving Nov. 24

Black Friday Nov. 25

Cyber Monday Nov. 28

Hanukkah Dec. 18

Christmas Day Dec. 25

Kwanzaa Dec. 26

Boxing Day Dec. 26


Content to plan for October

October is the perfect time to ramp up your marketing efforts to stay top of mind and prime your audience to buy from you. Make an effort to post a couple of times a week to your social media feeds as well as Instagram Stories.

Ripl tip: The quickest way to make a Story is to share your posts directly from your feed by tapping the paper airplane icon under your image!

October is a key time to experiment with both paid ads and organic content to see what type of offer lands best with your audience. Offer ideas include discount codes, free shipping, or a BOGO sale.

Content ideas for October:

  • Introduce winter collections or new products for the season

  • Take new product shots to keep a fresh and up-to-date presence

  • Try Facebook Ads for advertising an offer that can reach more people

  • Post content to drive engagement (“this or that” polls, ask questions, or surveys)

  • Announce business updates such as changes to operating hours or products and services

  • Count down to Halloween with the 13 Days of Halloween collection

  • Post about Halloween (Oct. 31)

Sale social media templates

13 Days of Halloween, Wednesday, Oct. 19 - Oct. 31

The 13 Days of Halloween series contains 13 posts that count down to Halloween. These posts will help you share interesting content and increase your customer engagement leading up to the end of the month. Post one daily as a countdown or just post them individually.

This collection is filled with different ideas like fun facts, questions, and announcements. You can start on October 19 and schedule all your posts ahead through October 31.

Content ideas:

When to post:

  • Start on Oct. 19th and post once a day, if you're following the countdown format

  • Or, customize and share the templates as you like until Oct. 31st

Diwali: Monday, Oct. 24, 2022

This festival of lights celebrates the triumph of light over darkness. Share a colorful post to wish a Happy Diwali (or "Shubh Diwali" in Hindi) to all who celebrate.

Content ideas:

  • Happy Diwali

  • Share how you’re celebrating

When to post:

Halloween: Monday, Oct. 31, 2022

Although it hasn’t traditionally been considered a big retail holiday, Halloween is certainly trending upward in both participation and consumer spending, according to the National Retail Foundation. Have some fun and get creative in how you can incorporate Halloween into your social plan.

Content ideas:

  • Beauty - Share a process video of creating a Halloween makeup look with your products or post a “before-and-after” photo of the look

  • Retail - Feature the “coziest jacket and scarf to wear while your kids are trick-or-treating”

  • Any business - Share a Halloween costume, whether it’s your kid’s, your pet’s, or your own

When to post:

Week-by-week posting plan for November

With Halloween over and Thanksgiving and Christmas on the horizon, November is the time for your marketing to really shine. Use insights you got from your content in October to optimize your marketing and drive more sales.

This month tends to be busy both personally and professionally, so the more content planning and creation you do ahead of time, the better off you’ll be. Try your hand at content batching to get a head start.

WEEK 1: Nov. 1 - Nov. 6

WEEK 2: Nov. 7 - Nov. 13

  • Run a Facebook ad for advertising a Black Friday sale

  • Share UGC or customers enjoying your product

  • Encourage holiday pre-orders to beat the holiday rush or lock-in limited availability

  • Post about Election Day (Nov. 8), Veterans Day (Nov. 11)

WEEK 3: Nov. 14 - Nov. 20

  • Post a Black Friday sneak peek or countdown

  • Share your small business story and promote Shop Small Saturday on 11/26

  • Run a Facebook ad for advertising your Black Friday sale

  • Give a behind-the-scenes look at your business during the holidays

WEEK 4: Nov. 21 - Nov. 30 (Schedule early!)

Veterans Day: Friday, Nov. 11, 2022

Veterans Day was established on November 11, 1918, and was originally called Armistice Day. Share a Veterans Day post to remember our veterans, honor your own service member, or hold a Veterans Day sale. If you provide a discount to service members, let them know.

Content ideas:

  • Happy Veterans Day

  • Share your military discounts

When to post:

  • Share a post on November 11th, 2022

Template collection: Veterans Day

Thanksgiving: Thursday, Nov. 24, 2022

Thanksgiving is the kick-off to holiday marketing and the perfect chance to thank your customers for their support. Take a minute to share what you are grateful for this season.

Content ideas:

  • Beauty - Share your favorite fall colors or cold-weather-repair products

  • Retail - Promote products for how to be either the “best dressed” or the “most comfortable” at the table

  • Any business - Thank your customers for their support

When to post:

  • Start sharing Thanksgiving posts as early as Nov. 14th, 2022

Black Friday: Friday, Nov. 25, 2022

Why should you have a plan for Black Friday on social? Because customers are moving from in-store to online for their Black Friday shopping, and more and more people are purchasing right from their mobile devices.

Content ideas:

  • Start a Black Friday countdown and post each day until the 25th

  • Promote a sitewide discount or BOGO offers to encourage bulk orders

  • Offer free shipping on all orders

  • Try promoting a “Biggest Sale of the Year”

When to post:

  • Start sharing Black Friday posts as early as Nov. 1, 2022

Shop Small Saturday: Saturday, Nov. 26, 2022

Shop Small Saturday is the perfect time to shine a light on what makes your small business unique. Emphasize things like your community and the real people behind your business. You may want to share your small business story and give a more personal look into how you got to where you are today. Thank customers for shopping small and highlight the impact that it has for you and other small businesses.

Content ideas:

  • Offer shipping or product discounts

  • Extend any Black Friday sales into Saturday

  • Share “staff picks” of your staff’s favorite items

  • Create and share a “pack an order with me” video

  • Post your shipping times

When to post:

  • Start sharing Shop Small Saturday posts as early as Nov. 1, 2022

Cyber Monday: Monday, Nov. 28, 2022

Traditionally, Cyber Monday has been the e-commerce version of Black Friday. But with more businesses increasingly focusing on promoting their online shopping experience, this Monday holiday has become an extension of the entire weekend. Extend your Black Friday deals through Monday, or save some web-exclusive deals and offers just for Cyber Monday.

Content ideas:

  • If you’re brick and mortar, encourage your customers to reserve products and come into the store for pick-up

  • Give your email subscribers early access to limited sales

  • Give online-only discounts

When to post:

  • Start sharing Cyber Monday posts as early as Nov. 14, 2022

Template collections: Cyber Monday, Cyber Monday for beauty

Giving Tuesday: Tuesday, Nov. 29, 2022

Round out the big shopping weekend by contributing to the greater good in honor of Giving Tuesday. Consider partnering with a local nonprofit or offering a percentage of earnings to a charity or highlighting what you already do to support your community.

Content ideas:

  • Beauty - Donate beauty or personal care products to local shelters

  • Retail - Partner with with a few charitable organizations and allow customers to choose where their donation goes to.

  • Any business - Host a toy or food drive throughout the month of December

When to post:

  • Start sharing your charitable partnerships beginning the week of Thanksgiving and continue throughout the holiday season

Template collection: Giving Tuesday

Week-by-week posting plan for December

This is it! December is the final stretch of holiday marketing and shopping.

The countdown to Christmas is ticking away, and some folks may be undecided about what to get their loved ones. Promote your products with curated gift guides, buying recommendations, and gift card options. Make sure to include information related to shipping time cutoffs, shopping deadlines, etc.

Ripl tip: Find time to take care of yourself during the holiday rush! Here are some tips for finding balance.

WEEK 1: Dec. 1 thru Dec. 9

  • Share a holiday gift guide or "staff picks" to help shoppers

  • Start the Countdown to Christmas

  • Give shipping cutoff dates for holiday orders

  • Share a customer review to highlight a product

  • Promote your holiday sales

WEEK 2: Dec. 10 thru Dec. 16

  • Take your audience behind the scenes and show how to pack an order

  • Remind customers about shipping cutoff dates to drive urgency

  • Share your holiday business hours

  • Promote your holiday sales

  • Continue the Countdown to Christmas

WEEK 3: Dec. 17 thru Dec. 23

  • Share a post about “last chance” or “ final sale hours” for online sales

  • Offer a gift card option

  • Share your holiday business hours

  • Continue the Countdown to Christmas

  • Post about Hanukkah (Dec. 18 - Dec. 26), Winter Solstice (Dec. 21)

WEEK 4: Dec. 24 thru Dec. 31 (Schedule early!)

Hanukkah: Sunday, Dec. 18th - Dec. 26th, 2022

Hanukkah is a Jewish holiday celebrated over the course of eight days commemorating the Festival of Lights. Celebrate with your followers that observe the holiday. Share warm wishes or a friendly "Chag Sameach" to those who celebrate. This is Hebrew for "happy holiday."

Content ideas:

When to post:

  • Post throughout the eight days of Dec. 18th - Dec. 26th, 2022

Template collection: Hanukkah

Hanukkah templates

Christmas Eve: Saturday, Dec. 24, 2022

Christmas Eve is all about the anticipation of the big day! For the super-last-minute shoppers, let customers know about your gift card options. Or, just share your plans or traditions and wish followers a happy holiday.

Content ideas:

  • Share your gift card options

  • Wish a Merry Christmas Eve

  • Share how you’re celebrating

When to post:

  • Share a message on Dec. 24th

Template collections: Gift cards, Season's Greetings

Christmas: Sunday, Dec. 25, 2022

After a long few weeks of heavy promotions, take a break to wish your followers a Merry Christmas! Use one of our templates to wish a fun and safe holiday to your community and their loved ones.

Content ideas:

When to post:

  • Start sharing Countdown to Christmas posts on Dec. 1

  • Share a "Merry Christmas" message on Christmas Eve or Christmas day.

Get more inspiration here: 29 Christmas social media post templates

Christmas sale social media templates

Kwanzaa: Saturday, Dec. 26, 2022 - Jan. 1, 2023

Kwanzaa is a week-long cultural holiday beginning on December 26th that celebrates family and community. Kick off the holiday with a post to share with your followers.

Content ideas:

When to post:

  • Post throughout the week of Dec. 26th, 2022 - Jan. 1st, 2023

Template collection: Kwanzaa

Kwanzaa templates

Boxing Day: Monday, Dec. 26, 2022

The day after Christmas has become a shopping holiday of its own, with customers eager to shop with gift cards they’ve received. Boxing Day is also one of the most popular days to return gifts to stores. Share your post-holiday sales, end-of-season closeouts, and your return policies.

Content ideas:

  • Beauty - Share product bundles that correspond with the gift card amounts that you sell

  • Retail - Share your return and exchange policies

  • Any business - Highlight products to prepare for New Year’s Eve

When to post:

  • Post on Dec. 26th, 2022