Put a bow on it: Your Complete Social Media Guide for Holiday 2022
Updated: Nov 29, 2022
The holidays came early this year! We’ve wrapped up all the important dates and clever social media ideas into one package so that you’ll have everything you need to end the year on a high note.
Put a bow on 2022, and have your best holiday season, yet!
Click on any of the dates or months below to jump to the content.
13 Days of Halloween Oct. 19
Diwali Oct. 24
Halloween Oct. 31
Veterans Day Nov. 11
Thanksgiving Nov. 24
Black Friday Nov. 25
Shop Small Saturday Nov. 26
Cyber Monday Nov. 28
Giving Tuesday Nov. 29
Hanukkah Dec. 18
Christmas Eve Dec. 24
Christmas Day Dec. 25
Kwanzaa Dec. 26
Boxing Day Dec. 26
New Year’s Eve Dec. 31
JANUARY
New Year’s Day Jan. 1
Content to plan for October
October is the perfect time to ramp up your marketing efforts to stay top of mind and prime your audience to buy from you. Make an effort to post a couple of times a week to your social media feeds as well as Instagram Stories.
Ripl tip: The quickest way to make a Story is to share your posts directly from your feed by tapping the paper airplane icon under your image!
October is a key time to experiment with both paid ads and organic content to see what type of offer lands best with your audience. Offer ideas include discount codes, free shipping, or a BOGO sale.
Content ideas for October:
Introduce winter collections or new products for the season
Take new product shots to keep a fresh and up-to-date presence
Try Facebook Ads for advertising an offer that can reach more people
Post content to drive engagement (“this or that” polls, ask questions, or surveys)
Announce business updates such as changes to operating hours or products and services
Count down to Halloween with the 13 Days of Halloween collection
Post about Halloween (Oct. 31)
13 Days of Halloween, Wednesday, Oct. 19 - Oct. 31
The 13 Days of Halloween series contains 13 posts that count down to Halloween. These posts will help you share interesting content and increase your customer engagement leading up to the end of the month. Post one daily as a countdown or just post them individually.
This collection is filled with different ideas like fun facts, questions, and announcements. You can start on October 19 and schedule all your posts ahead through October 31.
Content ideas:
Day 1 - Trivia
Day 2 - Halloween Bucketlist
Day 3 - Fun fact
Day 4 - Share your costume
Day 5 - "This or that?"
When to post:
Start on Oct. 19th and post once a day, if you're following the countdown format
Or, customize and share the templates as you like until Oct. 31st
Diwali: Monday, Oct. 24, 2022
This festival of lights celebrates the triumph of light over darkness. Share a colorful post to wish a Happy Diwali (or "Shubh Diwali" in Hindi) to all who celebrate.
Content ideas:
Happy Diwali
Share how you’re celebrating
When to post:
Share Diwali posts on Oct. 24th
Halloween: Monday, Oct. 31, 2022
Although it hasn’t traditionally been considered a big retail holiday, Halloween is certainly trending upward in both participation and consumer spending, according to the National Retail Foundation. Have some fun and get creative in how you can incorporate Halloween into your social plan.
Content ideas:
Beauty - Share a process video of creating a Halloween makeup look with your products or post a “before-and-after” photo of the look
Retail - Feature the “coziest jacket and scarf to wear while your kids are trick-or-treating”
Any business - Share a Halloween costume, whether it’s your kid’s, your pet’s, or your own
When to post:
Start sharing Halloween posts as early as October 1st
Use Ripl’s 13 Days of Halloween templates starting on October 19th to count down the days to Halloween
Week-by-week posting plan for November
With Halloween over and Thanksgiving and Christmas on the horizon, November is the time for your marketing to really shine. Use insights you got from your content in October to optimize your marketing and drive more sales.
This month tends to be busy both personally and professionally, so the more content planning and creation you do ahead of time, the better off you’ll be. Try your hand at content batching to get a head start.
WEEK 1: Nov. 1 - Nov. 6
Encourage shoppers to get a head start on the holiday season
Share a customer review or testimonial of your product or service
Post about Native American Heritage Month (Nov. 1), Daylight Savings (Nov. 6)
WEEK 2: Nov. 7 - Nov. 13
Run a Facebook ad for advertising a Black Friday sale
Share UGC or customers enjoying your product
Encourage holiday pre-orders to beat the holiday rush or lock-in limited availability
Post about Election Day (Nov. 8), Veterans Day (Nov. 11)
WEEK 3: Nov. 14 - Nov. 20
Post a Black Friday sneak peek or countdown
Share your small business story and promote Shop Small Saturday on 11/26
Run a Facebook ad for advertising your Black Friday sale
Give a behind-the-scenes look at your business during the holidays
WEEK 4: Nov. 21 - Nov. 30 (Schedule early!)
Share your business hours and any holiday updates
Use Instagram Stories to get more eyes on your Black Friday sales
Share a customer appreciation post about how grateful you are to your followers
Post about Thanksgiving (Nov. 24), Black Friday (Nov. 25), Shop Small Saturday (Nov. 26), Cyber Monday (Nov. 28), Giving Tuesday (Nov. 29)
Veterans Day: Friday, Nov. 11, 2022
Veterans Day was established on November 11, 1918, and was originally called Armistice Day. Share a Veterans Day post to remember our veterans, honor your own service member, or hold a Veterans Day sale. If you provide a discount to service members, let them know.
Content ideas:
Happy Veterans Day
Share your military discounts
When to post:
Share a post on November 11th, 2022
Template collection: Veterans Day
Thanksgiving: Thursday, Nov. 24, 2022
Thanksgiving is the kick-off to holiday marketing and the perfect chance to thank your customers for their support. Take a minute to share what you are grateful for this season.
Content ideas:
Beauty - Share your favorite fall colors or cold-weather-repair products
Retail - Promote products for how to be either the “best dressed” or the “most comfortable” at the table
Any business - Thank your customers for their support
When to post:
Start sharing Thanksgiving posts as early as Nov. 14th, 2022
Template collections: Happy Thanksgiving, “This or That” Thanksgiving, It's Fall y'all, Thankful, Grateful, Blessed
Black Friday: Friday, Nov. 25, 2022
Why should you have a plan for Black Friday on social? Because customers are moving from in-store to online for their Black Friday shopping, and more and more people are purchasing right from their mobile devices.
Content ideas:
Start a Black Friday countdown and post each day until the 25th
Promote a sitewide discount or BOGO offers to encourage bulk orders
Offer free shipping on all orders
Try promoting a “Biggest Sale of the Year”
When to post:
Start sharing Black Friday posts as early as Nov. 1, 2022
Templates collections: Black Friday , Black Friday beauty sales, Winter Sale
Shop Small Saturday: Saturday, Nov. 26, 2022
Shop Small Saturday is the perfect time to shine a light on what makes your small business unique. Emphasize things like your community and the real people behind your business. You may want to share your small business story and give a more personal look into how you got to where you are today. Thank customers for shopping small and highlight the impact that it has for you and other small businesses.
Content ideas:
Offer shipping or product discounts
Extend any Black Friday sales into Saturday
Share “staff picks” of your staff’s favorite items
Create and share a “pack an order with me” video
Post your shipping times
When to post:
Start sharing Shop Small Saturday posts as early as Nov. 1, 2022
Template collections: Shop Small Saturday, About Us, Behind the Scenes
Cyber Monday: Monday, Nov. 28, 2022
Traditionally, Cyber Monday has been the e-commerce version of Black Friday. But with more businesses increasingly focusing on promoting their online shopping experience, this Monday holiday has become an extension of the entire weekend. Extend your Black Friday deals through Monday, or save some web-exclusive deals and offers just for Cyber Monday.
Content ideas:
If you’re brick and mortar, encourage your customers to reserve products and come into the store for pick-up
Give your email subscribers early access to limited sales
Give online-only discounts
When to post:
Start sharing Cyber Monday posts as early as Nov. 14, 2022
Template collections: Cyber Monday, Cyber Monday for beauty
Giving Tuesday: Tuesday, Nov. 29, 2022
Round out the big shopping weekend by contributing to the greater good in honor of Giving Tuesday. Consider partnering with a local nonprofit or offering a percentage of earnings to a charity or highlighting what you already do to support your community.
Content ideas:
Beauty - Donate beauty or personal care products to local shelters
Retail - Partner with with a few charitable organizations and allow customers to choose where their donation goes to.
Any business - Host a toy or food drive throughout the month of December
When to post:
Start sharing your charitable partnerships beginning the week of Thanksgiving and continue throughout the holiday season
Template collection: Giving Tuesday
Week-by-week posting plan for December
This is it! December is the final stretch of holiday marketing and shopping.
The countdown to Christmas is ticking away, and some folks may be undecided about what to get their loved ones. Promote your products with curated gift guides, buying recommendations, and gift card options. Make sure to include information related to shipping time cutoffs, shopping deadlines, etc.
Ripl tip: Find time to take care of yourself during the holiday rush! Here are some tips for finding balance.
WEEK 1: Dec. 1 thru Dec. 9
Share a holiday gift guide or "staff picks" to help shoppers
Start the Countdown to Christmas
Give shipping cutoff dates for holiday orders
Share a customer review to highlight a product
Promote your holiday sales
WEEK 2: Dec. 10 thru Dec. 16
Take your audience behind the scenes and show how to pack an order
Remind customers about shipping cutoff dates to drive urgency
Share your holiday business hours
Promote your holiday sales
Continue the Countdown to Christmas
WEEK 3: Dec. 17 thru Dec. 23
Share a post about “last chance” or “ final sale hours” for online sales
Offer a gift card option
Share your holiday business hours
Continue the Countdown to Christmas
Post about Hanukkah (Dec. 18 - Dec. 26), Winter Solstice (Dec. 21)
WEEK 4: Dec. 24 thru Dec. 31 (Schedule early!)
Suggest gift cards for last-minute shoppers
Share your holiday plans or photos
Thank everyone who shopped with you
Share post-holiday sales
Finish the Countdown to Christmas
Post about Christmas Eve (Dec. 24), Christmas (Dec. 25), Kwanzaa (Dec. 26 - Jan. 1), Boxing Day (Dec. 26), New Year’s Eve (Dec. 31)
See the December Social Media Calendar
Hanukkah: Sunday, Dec. 18th - Dec. 26th, 2022
Hanukkah is a Jewish holiday celebrated over the course of eight days commemorating the Festival of Lights. Celebrate with your followers that observe the holiday. Share warm wishes or a friendly "Chag Sameach" to those who celebrate. This is Hebrew for "happy holiday."
Content ideas:
Share how you're celebrating
When to post:
Post throughout the eight days of Dec. 18th - Dec. 26th, 2022
Template collection: Hanukkah
Get more inspiration here: Posts to celebrate Hanukkah on social media
Christmas Eve: Saturday, Dec. 24, 2022
Christmas Eve is all about the anticipation of the big day! For the super-last-minute shoppers, let customers know about your gift card options. Or, just share your plans or traditions and wish followers a happy holiday.
Content ideas:
Share your gift card options
Wish a Merry Christmas Eve
Share how you’re celebrating
When to post:
Share a message on Dec. 24th
Template collections: Gift cards, Season's Greetings
Christmas: Sunday, Dec. 25, 2022
After a long few weeks of heavy promotions, take a break to wish your followers a Merry Christmas! Use one of our templates to wish a fun and safe holiday to your community and their loved ones.
Content ideas:
Merry Christmas
Share how you’re celebrating
Christmas-themed "This or That?"
When to post:
Start sharing Countdown to Christmas posts on Dec. 1
Share a "Merry Christmas" message on Christmas Eve or Christmas day.
Template collections: Countdown to Christmas, Christmas, Holiday checklist, Holiday Hours
Get more inspiration here: 29 Christmas social media post templates
Kwanzaa: Saturday, Dec. 26, 2022 - Jan. 1, 2023
Kwanzaa is a week-long cultural holiday beginning on December 26th that celebrates family and community. Kick off the holiday with a post to share with your followers.
Content ideas:
Share how you’re celebrating
When to post:
Post throughout the week of Dec. 26th, 2022 - Jan. 1st, 2023
Template collection: Kwanzaa
Boxing Day: Monday, Dec. 26, 2022
The day after Christmas has become a shopping holiday of its own, with customers eager to shop with gift cards they’ve received. Boxing Day is also one of the most popular days to return gifts to stores. Share your post-holiday sales, end-of-season closeouts, and your return policies.
Content ideas:
Beauty - Share product bundles that correspond with the gift card amounts that you sell
Retail - Share your return and exchange policies
Any business - Highlight products to prepare for New Year’s Eve
When to post:
Post on Dec. 26th, 2022
New Year’s Eve: Saturday, Dec. 31, 2022
Encourage your followers to have a fun and safe welcome to 2023!
Content ideas:
Beauty - Film a New Year’s Eve glam look
Retail - Share New Year’s Eve outfit ideas, share your best-selling products of the year
Any business - Tell followers how you’re planning to celebrate the new year or your resolutions, re-share your top posts of the year
When to post:
Start sharing New Year’s Eve posts starting on Dec. 26
New Year’s Day: Sunday, Jan. 1, 2023
Welcome your followers to 2023! As we ease into the new year, share a post with well wishes for your followers offering an encouraging message.
Content ideas:
Happy New Year
Share how your business can help your customers achieve their goals in the new year
Share your business goals
When to post:
Start sharing New Year’s Day posts on Jan. 1, 2023
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