Instagram Polls: How to make it an integral part of your social media strategy

Updated: Sep 10, 2021

Instagram Polls are one of the most popular features on Instagram Stories, and for good reason — these polls boost engagement and provide a great way for brands to get feedback from customers. A poll lets you compare two options, asking your Instagram followers which one they prefer. While the preset answers are “yes” and “no,” you’re free to customize each side of the poll, adding up to 22 characters on each side.

To discover everything you need to know about Instagram Polls, from how to actually create a poll to the benefits of running polls to real-life examples from brands you know and love, keep reading below!

How do I create a poll on Instagram?

First things first: Here’s how to make a poll on Instagram. (Don’t worry, it’s easy!)

  • Open Instagram Stories and take or upload a photo or video.

  • Tap the square, smiley-face sticker button shown in the menu at the top of the screen.

Example of an Instagram Poll on Instagram Stories

  • Tap “Poll” in the menu of options that comes up.

Example of an Instagram Poll on Instagram Stories

  • Type out a question and customize the two responses. (If you’d rather type your question by adding additional text, you can do that, too — you don’t have to type your question directly onto the poll itself.)

  • Drag the poll to the spot on the screen where you want it to be.

Example of an Instagram Poll on Instagram Stories

And that’s it! Your poll is ready to go. Once your Instagram Story is published, you’ll be able to see (and share) the results of the poll by swiping up.

Benefits of running Instagram Polls

Instagram Polls carry a lot of potential benefits for your business. Putting polls in your Stories is a great way to increase engagement. By placing a poll on your Instagram Story, you’re giving people a chance to interact and get involved instead of just passively consuming your content. As people engage with your brand, they become more aware of what you have to offer and are more likely to convert and make a purchase.

Instagram Polls are also hugely valuable as you make decisions about the direction in which you’re taking your brand. Ask your customers questions about which of your products they prefer, what kind of content they want to see you post, what their hobbies and interests are — the possibilities are endless. The feedback and information you’ll receive will be invaluable.

Best time to post Instagram Polls

How often should you post Instagram Polls? What’s the best time of day to post a poll? Figuring out the best frequency for Instagram Stories can be a bit of a tricky balance. You want to post often enough to stay top of mind for your followers, but not so often that people begin swiping past your Stories instead of tapping through.

In general, brands should be posting on their Instagram Stories at least five times per week, and ideally five times per day. It’s a good idea to spread these posts out so there aren’t too many slides to go through at once. We recommend finding a rhythm that works for you, testing it out, and seeing how it goes. You may start with one Story per day, then build up to several times each day. You might need to make some tweaks to boost audience engagement. The number of Stories you post may also ebb and flow based on the season or what’s going on in your business at the moment, and that’s totally okay.