Before we move forward towards our goals in 2022, it’s important to reflect on learnings and lessons from 2021. Here are our top 5 social media tips according to our most popular blog posts of the last year. Make sure you bookmark this page to reference as you build your strategy for the upcoming year.
Social media tip #1: Create engaging Instagram Stories
Social media engagement is more than just likes and comments on your feed posts. Instagram has been continuing to improve engagement sticker options in Stories, a sure sign that it should be a priority with your social media marketing. Using polls is an easy way to get started with creating Story engagement for your small business.
Check out our posts on creating engaging Instagram Stories by using Polls:
Social media tip #2: Run Facebook and Instagram ads
Organic content doesn’t quite pack the punch it once had on social as platforms have begun to prioritize paid content. To make things easier for our small business clients, we now have a feature to help you easily run Facebook and Instagram ads.
Get our top tips for running Facebook and Instagram ads:
Social media tip #3: Show customer appreciation
A trend that will never go out of style is showing your customers some love on social media! Over the course of the pandemic, customer connection and building a sense of community has been essential to cultivating trust between brands and customers on social media.
Here are our tips for engaging with your customers on social media:
Social media tip #4: Share customer testimonials
While it’s necessary for your followers to hear from you, they are also interested in hearing what past customers have to say about your products and services. Customer testimonials help build your brand reputation and encourage more sales.
Find out why customers follow you and how to share testimonials:
Social media tip #5: Plan ahead
One of the best ways to stay posting consistently on social media and grow your followers is to plan your content ahead of time. This preparation takes last minute guesswork out of the equation and allows you to focus on other areas of your business.
Check out our latest content calendars to help you plan content faster and more effectively!
Want to achieve more this year? Check out 3 common social media goals and strategies to achieve them.